Sherman Rogers founded Bloom in 2007 to meet a market need to serve Medicare shoppers with a quality consumer enrollment and engagement experience. Today, Bloom works in collaboration with health plan payers and sales-marketing stakeholders nationwide, including captive agents and independent brokers, to deliver High Value Enrollment through its client-focused growth solutions and versatile Ascend technology platform – helping to drive better outcomes for all.

Whitney Adkins brings more than 20 years of experience in healthcare operations, product management and corporate administration to Bloom. She is a healthcare executive specializing in scaling an organization while building a strong culture rooted in accountability and excellence. Whitney has led or managed groups in nearly every functional area of an organization. Before joining Bloom, Whitney spent ten years at a government-programs consulting and technology provider, holding a position as a partner amongst various other business roles. Whitney earned her MBA and JD from the University of Denver and a Bachelor of Science degree in Finance from West Virginia University.

John Bruer is a seasoned leader in guiding high-growth organizations towards scalable operating frameworks. As Chief Operations Officer, he oversees telesales operations for Bloom, helping identify and implement strategies to enhance operational efficiency and growth. Most recently, John led operations for Optum’s directed spend platform, Solutran, driving rapid expansion to support more than 16 million members. John has also held several leadership roles across UnitedHealth Group, where he was responsible for advancing strategic M&A initiatives and directing capital investments to foster comprehensive growth.

Shawn Holt brings more than 25 years of experience in the health insurance industry to Bloom. A seasoned executive, Shawn has a proven track record of driving revenue growth and scaling organizations within the Medicare and ACA sector. Shawn is a Co-Founder of Focused Health, a Medicare Advantage and ACA-focused distribution agency acquired by Bloom in 2024. Prior to building Focused Health, he served as Chief Sales Officer at Centene Corporation, a Fortune 25 company, and was CEO of Meridian, Medicare. His extensive experience in health care sales, combined with his ability to build and lead high-performing teams, positions him as a key strategic leader for Bloom’s continued growth and innovation. 

Pete Semmer is an accomplished executive with over a decade of experience serving health care services, insurance and technology companies. As Chief Financial Officer, he leads the organization’s finance department, helping to identify and execute strategies to deliver improved outcomes for clients and their respective members. Prior to joining Bloom, Pete held several leadership roles at UnitedHealth Group, including the position of Regional CFO of UHC’s Medicare Advantage business, where he had P&L responsibility for more than 3 million MA members and helped support the company’s value-based care contracting efforts.

Kevin Todd has over two decades of expertise in the health and insurance sector. His extensive career includes a noteworthy tenure as the Chief Financial Officer of Bloom from 2007 to 2023, during which he expertly directed all finance, accounting, and contracting operations. Presently, Kevin holds the position of Chief of Staff, playing a pivotal role within the leadership team. In addition to this, he supervises Information Systems and Security, handles Regulatory Affairs, and spearheads the company’s benefit strategy.

Craig Wigginton is the Chief Technology Officer at Bloom.  He brings over 25 years of experience in product development and digital transformation focused largely on improving healthcare accessibility and delivery for the most vulnerable populations. Most recently, Craig led the transformation of Gifted Healthcare to become a digital agency. Previously, Craig led product and technology delivery at Icario Health and Altruista Health. Before dedicating his efforts to improving healthcare delivery at Health Integrated and Neoforma, Craig built large-scale solutions at several telecommunications companies, including AT&T.